Know the eMail Do and Do Not basics

Plant Your Seeds

Plant Your Seeds

With all the recommendations to utilize and leverage Social and Professional Media on the internet; it is equally important to familiarize yourself with the do’s and do not’s that determine our eMail campaign success.  Be it to your family, an individual or people on your Team.  Following are some TIPS by Jarom.

There are many eMail packages you can use.  http://MailChimp.com has an excellent free service for low volume users.  Very easy to use and you are following all the spam rules.

Spam is the last place you want your correspondence to go; so avoid getting ‘tagged’ and achieve your goal of reaching your recipient(s)… CSea

_______

The first step to successful email marketing is actually getting your emails delivered so they can be read.

There are several things you want to keep in mind when sending out emails to make sure you stay on an email provider’s good side. If you make too many mistakes, your emails will be sent to the spam folder by the email providers (like Yahoo and Gmail) before your readers even have a chance to see them.

Here’s how to avoid that…

Spam complaints
Email providers (Yahoo, Gmail, Hotmail, etc…) are getting more spam-adverse as time goes on. If the people you send email to marks you as spam, the email providers will take notice.

Email providers understand that people can be spam-button-happy, but if Yahoo gets too many spam complaints from people you’re sending email to, then they’re not only going to stop sending your emails to the people who marked you as spam–they’ll stop delivering your emails period.

Anybody with a Yahoo email address will not get anything you send.

Furthermore, Yahoo won’t just flag your email address as spam but will reject anything coming from your computer (your IP address).

That means your personal emails that you’re sending to friends are also going straight to spam.

All the servers will do this…Yahoo, Gmail, MSN/Hotmail, etc…

Email content no-no’s

It starts with the content of your email.

There are some words and phrases that will get your email rejected by Yahoo and others, regardless of whether it’s actually spam or not.

Here are a couple of things to avoid in the subject line and content of your email:

FREE
The word “free”, especially in all caps, is a red flag to email services. That’s one reason you see emails break up the word “FREE” into F*R*E*E and FR-EE. They’re trying to avoid the spam filters (and yes, email providers have caught on to this trick).

The word “free” in and of itself isn’t bad, but phrases like “free membership”, “free money”, “free sex”, and “financial freedom” are red flags as well.

!!!
More than two !! in a row is also a hallmark of spammers.

ALL CAPS
Sometimes you want to put a little emphasis in your message. Using ALL CAPITAL LETTERS is not bad here and there, but spammers seem to live with the “caps lock” key engaged at all times. Take a deep breath, and then type your message using lower-case letters.

MLM
It’s unfortunate, but mentioning “MLM”, “multi-level marketing”, “network marketing” or “business opportunity” will throw up red flags.

Money
Terms like “make money”, “make millions”, and multiple “$$$” are red flags.

Miscellaneous
Any mention of cheap medication, erectile drugs, and other common spam fodder will definitely throw up red flags.

Images
If a significant portion of your message is an image, that’s a red flag. Spammers will often try to hide the content of their message using images and words in a picture (you’ve probably seen them).

Something you need to be aware of if you use an email service
A lot of times I’ll sign up for a perfectly legitimate email list and all their messages will go straight to spam.

Is it because they’re spammers? No. It’s because they use an email service that has been flagged as producing a lot of spam.

And guess what happens to your emails if you use the same email service as these people?

If you manage your email list through a paid service that sends a lot of spam (somebody else’s spam), everything that comes from that service will be marked as spam (including your emails). Places like Yahoo will simply flag the entire service.

In other words, so much “spam” comes from this service that email providers will see your emails come from the same service and will assume that you’re spam.

How do you avoid this?

Choosing a good email list service

First of all, make sure your email manager requires (or at least highly encourages) double opt-ins. This will cut down on spam significantly.

Second, ask them how they deal with people who get too many spam complaints. Aweber, the service I use and recommend, is very good about keeping the spammers out. They will actually call somebody if they get more than .1% spam complaints over several emails. Any quality list management system should be very vigilant of this.

Third, ask them what they’re doing to keep in good graces with email services like Yahoo and Gmail. For an Aweber example again, Aweber actively maintains a good relationship with email providers to keep any emails you send through them “whitelisted”. Because of this relationship, Yahoo and others will give Aweber clients the benefit of the doubt when it comes to accepting or rejecting emails.

It’s easy to get your email delivered

This may all seem like a lot, but really the main thing you have to remember to do is write valuable, relevant emails and send them to people who want to hear from you, and use a reputable email service.

Then you don’t have anything to worry about.

Yours in success,
-Jarom Adair

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