
Worth learning this valuable lesson ... listen more, speak far less!
You don’t have to wait any longer. This weeks edition of ‘golden value’ from Michael Oliver proves to be very insightful, yet again. You will recognize many correlations within your own life.
Listening, yes indeed, remains a primary focus for me to share with others. It brings with it (when done effectively) the greatest gift with long term value I (or others) could possibly share with you.
You see the phrase ‘do the eco.nomics’ frequently in this blog. Why? Because when we allow the balance of responsibility to ourselves, the economy and the environment, we are achieving tremendous success, not to mention improved health as a by-product!
‘Tis the season of gratitude (every day should be) according to the calendar; so be grateful. You can prove that by living what you learn and allowing others to see it and learn from it. CSea Perkins
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Have YOU Conditioned Yourself To Stop Listening?
When you make assumptions and think you know what people are saying, in effect you stop listening. When you stop listening, you create resistance and people go away.
I experienced how frustrating this can be the other day when I spent one hour talking on the phone with a sales agent and the technical person of a well known North American airline. (I wouldn’t normally do this except I got fascinated with the craziness of the conversation!)
I had discovered when booking a flight on line, what appeared to be a flaw in their domestic internet booking system. I thought I would do them a favor by letting them know about it.
What became clear was that the REAL flaw was the appalling listening skills of the two people with whom I spoke.
While I stated from the beginning I was calling not to complain but to help (because I like and use their airline a lot) they didn’t hear this. They heard only the word “complain”.
As a result they attempted to direct me to take some actions that had nothing to do with why I was calling.
Maybe you’ve had experiences like this yourself. Or maybe you’re knowingly or unknowingly subjecting your potential customers and partners to the same treatment… especially if you have been taught “objection handling” or “overcoming objections” techniques.
Here are some of the things they did that parallels the pitfalls of handling people comments and questions as objections;
They told me what they thought I needed to know instead of listening to what THEY needed to hear.
They responded to me based on what they thought I was meaning. (I guess over time they have literally conditioned themselves to stop listening and respond by assuming they know what their customer is saying).
They unconsciously filtered and interpreted what I was saying based on their past experiences or what they had been taught.
They had an agenda based on their own needs and they were going to stick to it. They couldn’t register that I was not calling to complain. I was calling to help.
So what does this mean to you?
The question is, are you doing the same thing?
Are you assuming and responding to people based on what you think you know they are meaning when they make a statement or ask you a question?
What people say can be very different than what they mean. One of the principles of Natural Selling is “Listening to what is being meant as well as what is being said”.
I talk more about this, and how to effectively listen and respond in Chapters 7, 8 and 9 of my book “How To Sell Network Marketing Without Fear, Anxiety Or Losing Your Friends!“
If the airline staff had done this, the conversation would have taken 10 minutes instead of one hour, and we all would have been happy and got something from it!
That’s why in Natural Selling I train and coach my clients to think differently; to base their communication on principles and not techniques; to treat people with respect by understanding the meaning behind what they are saying before responding.
It makes for a more peaceful, fulfilling, and financially rewarding world.
Have a peaceful and prosperous week…
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Best Selling Author of “How to Sell Network Marketing Without Fear, Anxiety or Losing Your Friends!“ – Selling from the Soul. Ancient Wisdoms. Modern Practice.
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